Nirsa Vianey Cardenas Ureña

50 50 Graphic Design terms terms

Glosario con términos de diseño acerca del proyecto Integrador. 7° Semestre

Acrilico
El acrílico es un tipo de plástico, tela, fibra o pintura que está hecho de ácido acrílico
Example: acrylic has been employed as the casing to allow visual insight into the turbine's operation.
en: Acrylic is a kind of plastic, fabric, fiber, or paint that's made from acrylic acid.
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Afirmación
Un tipo de estrategia informativa es una afirmación, que es una estrategia enfocada en el producto que está basada en una declaración sobre cómo se desempeñará éste.
Example: The new ad campaign uses an assertion strategy to assure its target market they are the best in the market.
en: Assertion. A type of informational strategy, which is a product-focused strategy that is based on a statement about how the product will perform.
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Alcance
Porcentaje de diferentes hogares o personas expuestas a un vehículo o vehículos de medios por lo menos una vez durante un periodo determinado de tiempo. Porcentaje de la audiencia no duplicada.
Example: The campaign had a national reach by the end of the third phase.
en: Reach. Percentage of different households or people exposed to a vehicle or media vehicles at least once during a specified period of time. Percentage of the audience not duplicated.
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Arquigrafia
Es la parte de la comunicación visual que se basa en conceptos y elementos gráficos de una marca (logo, paletas de colores, diseño) llevados a la Arquitectura.
Example: For the creation of my graphic design business, I must consider the archigraphy I will apply to the interior of the business in order to achieve a more attractive and inviting place
en: Archigraphy. The technical discipline that programs and projects objects and graphic systems that have an architectural application.
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Campaña Publicitaria
Extenso plan de publicidad para una serie de anuncios diferentes pero relacionados que aparecen en diferentes medios durante un periodo de tiempo determinado.
Example: An advertising campaign will be launched to promote a new line of products.
en: Advertising Campaign. Extensive advertising plan for a series of different but related advertisements that appear on different media for a specified period of time.
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Carteles
Producto de diseño gráfico y del merchandising para presentar visualmente un mensaje.
Example: It was decided to place posters on the isles where the new product will be shelved.
en: Publicity Boards/Posters. A large printed picture, notice, or advertisement displayed in a public place.
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Cliente
Es el cliente que concreta la compra en el establecimiento según una compra planificada.
Example: If you as a buyer wan
en: It is the customer who makes the purchase at the establishment according to a planned purchase.
cliente
Coleccionismo
Actividad que consiste en coleccionar objetos.
Example: The origin of museums have roots in people collecting objects they deemed of great significance and deserving of preservation.
en: Collecting. Bring or gather together, systematically seek and acquire, accumulate and store items over a period of time.
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Comprador
Una persona que compra cosas en una tienda o en varias tiendas
Example: Crowds of Christmas shoppers
en: A person who is buying things from a shop or a number of shops
comprador
Contrato
Agreement, generally written, by which two or more parties mutually agree to respect and comply with a series of conditions.
Example: He signed the contract and he didn't read the fine print.
en: Contract
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Cronograma
Un plan para llevar a cabo un proceso o procedimiento, dando listas de eventos y horarios previstos.
Example: They need a clear SCHEDULE of fixtures and fittings
en: A plan for carrying out a process or procedure, giving lists of intended events and times.
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Despacho de diseño
espacios laborales que componen de diseñadores creativos dispuestos a desarrollar diseños publicitarios para empresas u organizaciones de todo tipo
Example: I went to creative to quote a design, and it is a very nice office
en: work spaces made up of creative designers willing to develop advertising designs for companies or organizations of all kinds.
despacho
Diagramación
Sirve para hacer referencia a la manera en que están distribuidos los elementos y las formas dentro de un diseño.
Example: layout distribution is well done
en: It is used to refer to the way in which elements and shapes are distributed within a design
d
Diseño ambiental
Publicidad a grande escala que es perceptible en el ambiente.
Example: Environmental design takes advantage of urbanism, architecture and the geography of the area.
en: Environmental Design. The process of addressing surrounding environmental parameters when devising plans, programs, policies, buildings, or products.
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Diseño de ornamentos
Adornan, realzan, embellecen el aspecto general de un ambiente o elementos particulares.
Example: Flags, billboards, planks, plaques commemorative, etc
en: Adorn, enhance, beautify the look general of an environment or elements individuals.
Diseño vehicular
Rotulación de vehículos.
Example: The vehicle park of the amanca car is beautiful
en: Vehicle labeling
rotulo
Embalaje
Caja o cubierta con que se resguardan los objetos que han de transportarse.
Example: Remove all packaging before placing it in the oven.
en: The paper, box, plastic, etc. that something is put in so that it can be sold or sent somewhere
embalaje
Estrategia
serie de pasos, que debes de seguir para que la promoción de servicio o producto sea un éxito.
Example: My media strategy is to publish a photo of the product every week and then promote it through physical media.
en: series of steps that you must follow so that the promotion of the service or product is a success.
estrategia
Estrategia
Es la asignación inteligente de recursos a través de un sistema único de actividades para lograr un objetivo.
Example: Marks' business STRATEGY was also clear and focused; placing particular emphasis on quality of goods and customer service, efficiency in production and operating procedures and good relationships with suppliers and customers.
en: Is the intelligent allocation of resources through a unique system of activities to achieve a goal.
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Exhibición
Muestra o exposición en público.
Example: The photographs will be on exhibition until the end of the month.
en: An event at which objects such as paintings are shown to the public, a situation in which someone shows a particular skill or quality to the public, or the act of showing these things.
exhibicion
Exposición
Acción de exponer una cosa para que sea vista, como obras de arte, artículos industriales, etc.
Example: Museums nowadays want dynamic and interactive exhibitions to appeal to the public.
en: Exhibition. A public display of works of art or items of interest, held in an art gallery or museum or at a trade fair.
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Icono
Un signo o representación que muestra un objeto en virtud de una semejanza o analogía con él.
Example: Click the flag ICON at the top of the web page to toggle the language to English.
en: Icon.A sign or representation that stands for its object by virtue of a resemblance or analogy to it. Spanish
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Idenatidad corporativa
conjunto de valores que conforman la visión de mundo de una empresa.
Example: Mcdonalds company has a very good corporate identity
en: any communication or information you see when you interact with a brand is part of its corporate identity.
identidad
Infográfico
es la disciplina que trata sobre los diagramas visuales complejos, cuyo objetivo es resumir o explicar figurativamente informaciones o textos, empleando más variados medios visuales e incluso auditivos que el mero esquema o diagrama.
Example: The infographic of the art museum explains the subject perfectly
en: is the discipline that deals with complex visual diagrams, whose objective is to summarize or figuratively explain information or texts, using more varied visual and even auditory means than the mere diagram or diagram.
imagen
Liderazgo
Condición de líder, ejercicio del liderazgo de un grupo.
Example: Possessing leadership qualities is essential in today's work environment.
en: Leadership. The state or position of being a leader.The action of leading a group of people or an organization.
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Mampara
es una estructura divisoria de dos espacios.
Example: Let's place a screen to divide the space of design samples and those that are sold
en: it is a dividing structure of two spaces.
mampara
maquetación
Sirve para hacer referencia a la manera en que están distribuidos los elementos y las formas dentro de un diseño.
Example: layout distribution is well done
en: It is used to refer to the way in which elements and shapes are distributed within a design
Maquetación
Marca
Este término, muy utilizado en mercadotecnia, se refiere al proceso de “construir” una marca mediante un conjunto de estrategias y manteniendo la identificación inherente a esa marca para que sea reconocida por el público.
Example: Our hearts are branding irons
en: This term, widely used in marketing, refers to the process of “building” a brand through a set of strategies and maintaining the inherent identification of that brand so that it is recognized by the public.
marca
Medios audiovisuales
Herramientas que ayudan a las personas a comunicar de forma masiva a otras para transmitir un mensaje.
Example: Television is an excellent audiovisual medium for promotion
en: Tools that help people communicate en masse to others to convey a message.
media
Medios de comunicación
es un instrumento o forma de contenido tecnológico por el cual se realiza el proceso de comunicación.
en: It is an instrument or form of technological content by which the communication process is carried out.
medios
Mercado
Cada uno de los espacios en los que se divide el lineal compuesto por el mobiliario del establecimiento donde se exponen los productos).
Example: Advertising is facings to the north and east, to display it better.
en: Each of the spaces into which the linear is divided composed of the furniture of the establishment where they are exposed the products)
mercado
Micromercadotecnia
Es el conjunto de acciones y procedimientos para introducir eficazmente los productos en el sistema de distribución
en: The activity of making people aware of your products and increasing sales through advertising, special events, etc
micromercadotecnia
Mural
Un mural o pintura mural es una técnica de arte figurativo pintada o aplicada directamente sobre un muro o pared.
Example: Nationalism was hence instilled through popular means: MURAL painting, the corrido ballad, film, and to some extent, epic literature.
en: A mural or wall painting is a figurative art technique painted or applied directly on a wall or wall.
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Museografía
Conjunto de técnicas y prácticas relativas al funcionamiento de un museo, al igual que la distribución y recorridos en espacios, para mejor experiencia al usuario.
Example: Museography
en: The methods and techniques related to the practical function of museums. It often refers to the way objects are displayed in exhibitions
museografia
Portafolio
Es una colección de nuestros trabajos anteriores para presentarnos y definirnos como profesionales ante el mundo laboral.
Example: The most important tool we will use to captivate clients and acquire jobs is our portfolio
en: Portfolio. A set of pieces of creative work collected by someone to display their skills, especially to a potential employer.
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Portafolio gráfico
es la presentación de las obras que has realizado a lo largo de tu trayectoria profesional.
Example: You need the book graphic , to apply for that position
en: It is the presentation of the works that you have done throughout your professional career
portafolio
Promocionar
Acción de promocionar a una persona, un producto o un servicio por medio de varios canales de publicidad y promoción.
Example: It’s a graphic designer's job to choose the correct channels to promote their clients' message.
en: Promotion/Promote. Give publicity to (a product, organization, or venture) so as to increase sales or public awareness.
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Publicidad
Difusión o divulgación de información, ideas u opiniones de carácter político, religioso, comercial, etc., con la intención de que alguien actúe de una determinada manera, piense según unas ideas o adquiera un determinado producto.
Example: Good publicity entails refined techniques.
en: Advertising or information about someone or something in the newspaper, on television, etc.
publicidad
Publicidad
Publicidad que engaña a los consumidores al hacer declaraciones que son falsas o al no presentar toda la información importante.
Example: Misleading advertising can harm the image and reputation of a company.
en: Misleading Advertising. Advertising that misleads consumers by making statements that are false or by not presenting all important information.
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Publicidad exterior
Se denomina así a todo anuncio puestos en espacios públicos.
Example: This is Outdoor Advertising form rely on strong financial support.
en: Advertising outside, for example beside the road using billboards , or at sports games, etc.
publicidad
Punto de venta
Un terminal punto de venta, también denominado POS es un dispositivo que en un establecimiento comercial, permite gestionar tareas relacionadas con la venta y permite, gracias a los datafonos,etc
Example: The point of sale of the business is in that part
en: A point of sale terminal, also called POS is a device that in a commercial establishment, allows you to manage tasks related to the sale and allows, thanks to dataphones, etc
punto de venta
Rentabilidad
Relación existente entre los beneficios que proporciona una determinada operación o cosa y la inversión o el esfuerzo que se ha hecho cuando se trata del rendimiento financiero.
Example: Before making any risky business decisions, one must always measure the profitability compared to the risk.
en: Profitability. The degree to which a business or activity yields profit or financial gain. The state of yielding profit or financial gain.
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Rotulación
Título que se coloca al comienzo de un capítulo o de una parte de un escrito y que anuncia su contenido.
Example: The label of this cafe is not very well understood
en: Title that is placed at the beginning of a chapter or part of a writing and that announces its content.
rotulos
Ruido Visual
Todo lo que puede interferir o distorsionar la entrega del mensaje de publicidad a la audiencia objetivo.
Example: The ad is filled with visual noise, and the message was confusing to read and understand
en: Visual Noise. Anything that can interfere or distort the delivery of the advertising message to the target audience.
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Señaletica
es la conjunción de diversas señales o señalizaciones que tienen en común diversos rasgos tales como: color o códigos de color, síntesis de formas representativas, tipografías, etc.
Example: The signs of the museums say that the route is here.
en: It is the conjunction of various signs or signs that have in common various features such as: color or color codes, synthesis of representative shapes, fonts, et
señaletica
Señalización
Señal o conjunto de señales que en un lugar proporcionan una información determinada.
Example: An environmental graphic designer projects, designs and constructs signaling systems and other forms of signaling along with other forms of visual comunicación in the man made environment and the natural one.
en: Signal: Convey information or instructions by means of a gesture, action, or sound. Signaling: Instruct (someone) to do something by means of gestures or signs.
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Slogan
Frases que se repiten frecuentemente para proporcionar continuidad a una campaña publicitaria.
Example: That chocolate company has a very memorable slogan.
en: Slogans. Phrases that are frequently repeated to provide continuity to an advertising campaign.
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Urbanismo
Estudio de la planificación y ordenación de las ciudades y del territorio. Planificación o diseño de una población.
Example: The architect specialized in urbanism and conceives his plans respecting urbanism rules.
en: Urbanism. The way of life characteristic of cities and towns. The development and planning of cities and towns.
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verb
Son un proceso de preparación del pensamiento que funciona bien en la publicidad porque usa tanto el corazón como la mente, en lo que se conoce en el desarrollo de la estrategia como recursos (llama- dos) racionales y emocionales. Desarrollado por Linda Conway Correll, catedrática en Sout- heast Missouri State, es un proceso generador de ideas de cuatro pasos
Example: I had no ideas to create this new advertising campaign, so I used creative aerobics to help come up with new ideas
en: Creative Aerobics .They are a thought preparation process that works well in advertising because it uses both the heart and the mind, in what is known in strategy development as rational and emotional resources (called). Developed by Linda Conway Correll, Professor at Southwest Missouri State, it is a four-step idea-generating process
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Vinil
Resina sintética o plástico que consiste en cloruro de polivinilo o un polímero relacionado, utilizado para papeles pintados y otros materiales de recubrimiento y para registros.
Example: Protective glasses and VINYL gloves will be worn at all times.
en: Synthetic resin or plastic consisting of polyvinyl chloride or a related polymer, used for wallpapers and other covering materials and for records
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